<a href="https://consumer.ftc.gov/consumer-alerts/2026/10/seeing-lots-ads-health-insurance-plans-during-open-enrollment-read" hreflang="en">Seeing lots of ads for health insurance plans during open enrollment? Read this </a>

By FTC Consumer Alerts1 min readPublished 29 October 2026

https://consumer.ftc.gov/%3Ca%20href%3D%22https%3A//consumer.ftc.gov/consumer-alerts/2026/10/seeing-lots-ads-health-insurance-plans-during-open-enrollment-read%22%20hreflang%3D%22en%22%3Eview%3C/a%3E

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During open enrollment for the Health Insurance Marketplace (Nov. 1 – Jan. 15), you might feel like you’re seeing ads for health insurance plans everywhere you look and getting similar pitches over the phone. These ads and pitches can sometimes be misleading: they might promise things like comprehensive health insurance but actually offer limited benefits. Or be for medical discount ca...

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