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Apple raised prices on several of its devices on Thursday . The price hikes hit the Mac, iPad, Apple TV, HomePod, HomePod mini, and Vision Pro lineups. Apple says the increase is tied to a global shortage of memory and storage chips, driven by the huge demand for AI data centres.
This article breaks down every affected product, the old and new prices for each, and what it means for you if you were planning to buy an Apple device soon.
Apple’s online store briefly went offline on Thursday morning and came back up with new prices already in place. Here is the full list of products affected.
The increases range from $30 to $1,300, depending on the device.
Here is exactly how much more you will pay for each device now, compared to the old price. Apple did not change the storage or memory on any of these models, so you are paying more for the same hardware as before.
Apple had already discontinued its cheapest Mac mini back in May, before this latest round of increases. Today’s price hike affects the higher M4 Pro Mac mini configuration, which moved from $1,399 to $1,599. Keep the two changes separate when you compare prices.
Some Apple products were left out of this price increase. They include:
So if you want an iPhone, Apple Watch, AirPods, or Studio Display, you can still buy them at the old price for now.
Apple blamed the increase on a shortage of memory and storage chips. In a statement, the company said the rapid growth of AI data centres has created a huge surge in demand for memory and storage, and that it has never seen prices rise this fast. Apple added that it had protected customers from the cost increases for as long as it could, but has now reached a point where it needs to raise prices on some products.
CEO Tim Cook had already warned this was coming. In an interview with the Wall Street Journal on June 17, he described the shortage as a “hundred-year flood” and said he had never seen anything like it in over 40 years on the job.
The shortage stems from chip makers such as Micron, Samsung, SK Hynix, and Kioxia shifting more of their production to high-bandwidth memory used in AI servers. That leaves less memory for everyday devices like laptops, tablets, game consoles, and smart speakers, which pushes prices up.
The iPhone was left out of this round of price changes, but that could change soon. Analysts expect Apple to raise iPhone prices later this year, most likely when the iPhone 18 launches in September. Estimates on how much more you might pay vary widely.
Apple is not alone here. Other companies have already raised prices because of the same memory shortage.
The increase applies to Apple’s online store worldwide, including the UK, where the MacBook Neo went from £599 to £699.
For African markets like Nigeria, South Africa, Kenya, and Ghana, there is no confirmed local price change yet. Apple does not run direct stores in these countries. Instead, devices are sold through authorised resellers like iStore, and local prices depend on currency exchange rates, import duties, and reseller margins, in addition to Apple’s own pricing.
This means prices in these markets could rise eventually, but the change will likely take time to show up, layered on top of the usual currency and import cost shifts you already see locally.
If you want a MacBook or iPad, buying now could save you money for a short while. Some retailers, like Amazon, still had old prices live during Prime Day, which ends on June 26. Once that sale ends, expect prices everywhere to match Apple’s new numbers.
Apple’s Back to School promotion is also expected to return around July 1, which often includes free AirPods or gift cards with select purchases. That could help offset some of the new pricing if you are a student.
If you are after an iPhone, Apple Watch, AirPods, or Studio Display, there’s no rush since those prices have not changed. Just keep in mind that more increases could come later this year.
Experts expect the chip shortage to continue for years. Chip maker Micron expects tight supply to continue beyond 2027. Intel’s CEO has said relief is unlikely before 2028. Some analysts think the pricing pressure could last until 2030.
This means the new Apple prices might be here to stay, even after the shortage eases, since companies rarely lower prices once they go up.
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